Meet the Mentors

Wondering who will be providing feedback on your weekly progress reports or running the next panel discussion? Read below to find out!

Bud Gibson

Bud Gibson is Director of the Center for Digital Engagement and its Digital Summer Clinic. He founded the Center and Clinic in 2015. He also founded EMU’s Digital Marketing Workshop, soon to be in its tenth running. In addition to directing the center and the clinic, Bud is a professor of Integrated Marketing Communications at Eastern Michigan University’s College of Business. Prior to coming to EMU, Bud was a professor at University of Michigan’s Ross School of Business. Bud has prior professional experience at Deloitte Consulting, Arthur D. Little, and Catholic Relief Services. Bud has a BS from Georgetown University, an MBA from the Wharton School, and a PhD from Carnegie Mellon University. Bud has lived and worked in North America, Europe, Asia, and Africa.

Eric Wortman

Eric Wortman is a member of Google’s Ticketing & Live Events team. He has worked with the major US pro sports leagues, NCAA athletic departments, Broadway musicals, and ticketing platforms such as Ticketmaster. Prior to working at Google, Eric managed a team at iProspect on the General Motors account.
An Ann Arbor townie and graduate of Eastern Michigan University, Eric is an active member of the local digital marketing community. If not busy playing soccer he is more than happy to meet for a coffee and chat about marketing or sports.

Jamie Ward

Jamie Ward is an associate professor of public relations at Eastern Michigan University and the faculty adviser of the EMU Public Relations Student Society of America Eleanor Wright Chapter. Prior to entering academia, Jamie spent more than a decade in the nonprofit sector working to help nonprofit organizations advance their cause through strategic public relations. Her extensive background includes strategic development, branding, and storytelling for advocacy and engagement.


As an avid researcher and writer, Jamie is a contributor to PR News and Public Relations Journal as well as several additional peer reviewed journals. She is a noted speaker who frequently presents at national and international conferences and business events on topics related to public relations, storytelling, social media, crisis communication, and ethics. Jamie is (co)author of the following books: A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.

Jenn Hayman

Jennifer Hayman is the Director of Marketing for Zingerman’s Service Network, a shared service organization supporting the eleven businesses that comprise Zingerman’s Community of Businesses (ZCoB). 



Jennifer leads a team of designers, illustrators, developers, writers, and thing-makers to provide the marketing needs of the ZCoB, from websites to retail environments and everything in between. Jennifer helps the Zingerman’s businesses to create and execute strategic marketing campaigns to increase market share, leverage customer loyalty, and support the three bottom lines (great food, great service, great finance), while maintaining the organization’s iconic style.


Jennifer holds a BBA from Eastern Michigan University and an MBA from Napier Edinburgh University. Vices include being among the oldest in the crowd at concerts, traveling, and a minor obsession with mythical creatures (because, let’s be honest, no one has proven that the Loch Ness monster isn’t real), and those ginormous sandwiches, of course.


Dr. Russ Merz

Russ Merz (Ph.D. Michigan State University) is a Professor of Integrated Marketing Communication in the College of Business at Eastern Michigan University. He is the lead professor for the brand management course in the Echo Award winning M.S. in IMC program at EMU, and for the capstone Marketing Management course in the Marketing BBA program. He is also a multiple award winning researcher for published articles in sports marketing, website branding, supply chain management, customer engagement, and the role of social media in online brand development and purchase decisions. He has worked as a research director and analytics consultant with many early stage enterprises in the business services sector helping them develop predictive modeling applications, and providing analytical advice to upper management in support of global client engagements.

Dr. Sufian Qrunfleh

Dr. Sufian Qrunfleh is an Associate Professor of Operations and Supply Chain Management in the Marketing Department at Eastern Michigan University. He earned his Ph.D. in Manufacturing Management from The University of Toledo in Ohio. He routinely teaches operations management, supply chain management, and operations planning and scheduling in supply chain at both the undergraduate and MBA levels.


Dr. Qrunfleh research interests include supply chain management, information technology, and the alignment of the two. His work has been published in several conference proceedings as well as in academic journals. He has published in the International Journal of Production Research, Journal of Information Systems Management, Supply Chain Management: An international Journal, International Journal of Business Information Systems, and the Journal of Computer Information Systems. He is a member of the Decision Sciences Institute (DSI) and The Association for Operations Management (APICS).